Website Refresh for Pet Professionals

Give your existing website a thoughtful, strategic glow-up, without starting from scratch

If your current website doesn’t feel like you anymore or it’s just a bit outdated, cluttered, or off-track; a full rebuild isn’t always necessary.

This refresh service is here to help you refine what you’ve already got. We’ll clean things up, realign your content, and give your website a new sense of clarity, confidence, and calm – all while keeping the bones in place.

Does this sound familiar?

“I made my site a while ago and it just feels… off.”

“It’s technically working, but it doesn’t reflect my business anymore.”

“I’m embarrassed to share my link.”

“I know it could be better — I just don’t know what to fix.”

What’s included in a website refresh

This package is flexible, depending on your site and goals — but here’s what’s typically covered:

A full website review + strategy call

Design clean-up (fonts, spacing, colours, layout structure)

Reorganising or rewriting key content

Improving user journey and navigation

On-page SEO check + fixes (titles, metadata, headings, internal links)

Adding/removing pages as needed (within a set limit)

Updating images, links, and integrations

Mobile responsiveness improvements

Walkthrough video at the end so you can keep it fresh going forward

Optional add-ons: new sections, new service/product pages, blog cleanup

Who is this perfect for

🐾 Pet businesses with an old or DIY site that needs love

🐾 Trainers, makers, sitters, or shop owners who’ve grown or pivoted

🐾 Pet pros who don’t want a total rebuild, just a reset

Anyone who wants a more polished, strategic online presence

Why work with me

Why work with me

I work exclusively with pet professionals, so I understand your world, your clients, and what matters when it comes to how you show up online.

Whether you’re a dog trainer, vet therapist, or treat maker, I’ll guide you through the process with care, clear communication, and no overwhelm.

You don’t need to know what’s wrong with your site, just that it doesn’t feel quite right. I’ll take it from there.

Ongoing Website & Analytics Support

Once your site is refreshed, I can stick around to help you keep things optimised, functional, and growing steadily behind the scenes.

Whether it’s small fixes, content updates, or checking what’s working through analytics, you’ll have calm, kind support in your corner so you can focus on your clients and stop stressing over the tech.

Ongoing website care is fully included in all Tech VA & Digital Support Packages.

Frequently Asked Questions

Do I need to provide anything?

Just your login info and a bit of context about what’s not working. If you have updated content or goals, great, but I can guide you through the rest.

Will this make my site look totally different?

Not unless you want it to. This isn’t a full redesign. It’s a smart, strategy-led clean-up of what’s already there.

Do I get to see what’s changed?

Yes! You’ll receive a summary of key improvements + a short walkthrough so you know what was done and why.

How long does it take?

Most refreshes are completed within 2–4 weeks. You’ll get a clear timeline once we kick things off.

What platforms do you support?

I work with Wix, Squarespace, and WordPress but I can work with any system you’re already set up on. If you’re not sure what your site’s built on, I’ll help you figure it out.

Ready for a Website That Works Smarter?

Let’s clean up your content, optimise for search, and turn your site into a tool that actually supports your goals.

Starting from scratch with no website yet?

See my Website Setup package, designed to build a clean, human-first website that feels good and works hard behind the scenes. No tech overwhelm. No blank pages. Just kind, clear support and a beautiful site made just for your pet biz.