Hi, I’m Ruth

I’m the human behind Digital Tails – a small biz helping fellow pet businesses shine online with websites that feel clear, calm, and completely you.

After years designing and developing websites, I realised what I love most is helping small businesses tell their story in a way that fits. That’s the energy I bring to every project.

With 7+ years in SEO and digital marketing, from big brand teams to agency life, I’ve seen what works, what doesn’t, and what’s just noise. I started Digital Tails to bring all that experience to the businesses that actually light me up: passionate pet professionals who just want to feel more confident online.

Why I do this work

I believe a website should feel like home, for you and your dream clients.

You don’t need to have a big brand or flashy funnel. You just need a space that reflects your personality, your purpose, and your pace. A site you’re proud to share, because it feels honest, kind, and confident.

That’s where I come in. I build websites and digital systems that support your work behind the scenes, and make life online feel lighter.

What I Believe In

Kindness over Pressure

No shady tactics or upsells, just honest support that works.

Calm, not chaos

Your business deserves clarity and ease, not another to-do list.

People over platforms

Behind every tool is a real person with a goal. I’m here to support yours.

Clarity and care

No gatekeeping. No jargon. Just thoughtful guidance and done-for-you support.

Meet Ember

Ember is the real boss around here: Head of Snacks, Chief Walk Officer, and constant reminder to keep things playful.

She’s a labrador with a big heart (and bigger opinions about squirrels). If you’re lucky, she might make a Zoom cameo.

Ember’s rules for business:

🐾 Be kind – to yourself and others.

🐾 Take breaks (especially for snacks).

🐾 Trust your gut (and your nose).

🐾 Go at your own pace.

🐾 Celebrate every win, no matter how small.

What it’s like to work with me

I’m not here to sell you the flashiest website. I listen first, then we co-create something that makes sense for you, your audience, and your goals.

Calm, clear communication (no overwhelm, ever)

A listening ear and honest strategy

Someone who takes action, follows through, and explains the “why”

Thoughtful guidance tailored to your pace—not a one-size-fits-all system

Websites and Digital Support for Pet Businesses