Hi, I’m Ruth

Hi, I’m Ruth

Your Pet Biz Tech Bestie

With 7+ years in SEO and digital marketing—from big brand teams to agency life—I’ve seen what works, what doesn’t, and what’s just noise. I started Digital Tails to bring all that experience to the businesses that actually light me up: passionate pet professionals who just want to feel more confident online.

You’re doing incredible work. You shouldn’t have to figure out SEO audits, site errors, or Google updates on your own.

That’s where I come in.

How I got here

I didn’t set out to build a VA business for pet pros but looking back, it makes perfect sense.

Over the years, I’ve worked across SEO, content strategy, and technical audits—supporting platforms, ecommerce brands, and complex marketing teams.

But the projects I loved most? Helping a dog trainer book more local clients. Seeing a handmade pet shop finally show up in search.

Now I offer kind, strategic SEO and tech support for pet brands who want results—without the chaos.

Because most pet businesses don’t need an agency. They just need a human who gets it.

You’re probably my kind of client if…

🐾 You love what you do—but SEO or tech stuff makes your head spin

🐾 You’ve DIYed your site or blog but want something more strategic

🐾 You want a real person to guide you, not a confusing tool or agency funnel

🐾 You’re ready to feel more visible, more supported, and more in control

What I Believe In

Kindness over Pressure

No shady tactics or upsells, just honest support that works.

Calm, not chaos

Your business deserves clarity and ease, not another to-do list.

People over platforms

Behind every tool is a real person with a goal. I’m here to support yours.

Clarity and care

No gatekeeping. No jargon. Just thoughtful guidance and done-for-you support.

A few things about me

A few things about me

🐾 My yellow lab, Ember, is the real CEO around here.

🐾 I once explained SEO using dog breeds and haven’t looked back.

🐾 I genuinely enjoy keyword research (yes, really).

🐾 My dream afternoon? A long walk, a good podcast, and editing title tags.

🐾 Comfort shows, healing playlists, and BTS = my focus formula.

🐾 I’ll always find a way to turn what I learn into something I can share.

What it’s like to work with me

Calm, clear communication (no overwhelm, ever)

A listening ear and honest strategy

Someone who takes action, follows through, and explains the “why”

Thoughtful guidance tailored to your pace—not a one-size-fits-all system

Ready to feel supported in your business?

Whether you’re just getting started or scaling up, I’d love to help take the digital side off your plate—with kind, clear support every step of the way.